FRESH IN THE CITY

Fresh fruit, sandwiches, pastries and healthy alternative snacks
OUR COMPANY

OUR COMPANY

Specializes in supply of fresh sandwiches, pastries, alternative healthy snacks, and fresh fruit. Our Customers include c-stores, coffee shops, large grocery superstores, gas stations and medium food stores, even individuals. We aim and we urge toward the growth of local markets. Flexible in every aspect, from designing and constructing displays dictated by available space to product differentiation by specific location and market.
Direct Store Distribution - powering growth of your stores through direct store delivery by increasing productivity and protecting safety and security of the food supply chain as well as improving execution at the shelf. It is a commitment to deliver what is needed, when it is needed on an individual store basis. This is unparalleled opportunity to drive growth, power innovation, and improve cash flow. Fresh In The City guarantees the sales of everything we deliver.
OUR MISSION

OUR MISSION

Our conventional food system is failing to meet the basic food and health needs of millions. Health issue such as diabetes and obesity in school children, cancers and autism in farm worker populations and toxic well water can be blamed on our failing food system. However restructuring the current food system and building a new localized food economy throughout North America and wider has the potential to transform the regions and improve health disparities and insecurity.
As stated by Jane Dixon in the Journal of Urban Health: “In many cities, thousands of positions of paid employment could be created through the establishment of sustainable and self-sufficient local food systems, including urban agriculture and food processing initiatives, food distribution centers, healthy food market services and urban planning that provides for multiple modes of transport to food outlets.”
HOW WE GET THERE

But how do we get there?

Imagine building a local food economy where those working within it can afford the foods they produce, process and transport. Think of a permanent farmers’ market building which included food processing facilities, space available to farmers for food storage, packing facilities and other distribution related infrastructure. Envision commercial food distributors who sell a ‘local food line’ of fresh fruits and vegetables coming directly from local and regional farmers to institutions such as schools, hospitals, prisons, and large employers. Picture farmers working in partnership to bring freshly picked produce to a local elementary school classroom while also arranging for the children to visit the farm.
And perhaps most critically, consider underserved populations, whose neighborhoods currently lack places to buy healthy food, getting access to the freshest, tasty, locally grown fruits and vegetables, which have the power to change eating habits and spur demand for better food from schools to offices, corner stores to supermarkets. While perhaps difficult to conceive, these are not fanciful notions. They ought to be based on concrete strategies for improving the mechanisms and logistics of local food distribution in order to allow a significant expansion of farm to institution connections throughout North America.Fresh In The City Inc. is an organization to be built and designed around these ideas.